请求的信息
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品牌身份
The University’s Brand Architecture creates a logo hierarchy for 密歇根州立大学丹佛 entities. This hierarchy ensures the strength of the 密歇根州立大学丹佛 brand by positioning departments and other units in a subsidiary role to the overall brand. This allows departments and other units to ride the coattails of the larger brand while being clear to the public, which will interact with several University entities. The first diagram below shows the relationships in the logo hierarchy. The table below that describes the appropriate use of each logo.
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所有带枪的人.edu email address have access to 密歇根州立大学丹佛 logos on the internal 营销工具包Sharepoint Site. 外部请求 都可以做到 通过 请求/咨询形式.
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大学标志(家长)
The University logo should be displayed on collateral that represents the University as a whole. 另外, any touchpoint whose intended audiences are those not likely to already be familiar with the University should display this full-name brand identity.
大学印章
The 大学印章 is reserved for 校董会 official communications and official University documents, 例如:文凭, 证书, transcripts and Commencement-ceremony collateral.
缩写商标
The abbreviated logo may be displayed on a wide range of applications, including but not limited to: facility signage, 营销抵押品, informal (or casual) merchandise such as T-shirts, 咖啡杯, 小玩意, athletics-related items and a multitude of other branded touchpoints.
走鹃象征
The 密歇根州立大学丹佛 走鹃象征 (the Symbol), in limited instances and with approval from University Communications and Marketing, may be displayed as a stand-alone graphic identifier. These instances typically include display on athletics apparel and informal merchandise.
关联实体
关联实体 are those whose high-level initiatives serve to advance the University as a whole in internal and external communities.
关联实体 may be displayed on collateral that is specific to marketing efforts such as PowerPoint®, 邀请, email headers and other materials.
大学支援机构
Display University 支持 entity logos on collateral that is specific to their service or function.
大学的实体
Display College-Level logos on 营销抵押品 that represents the college as a whole. For department- or program-specific collateral, it is preferred to display the Department-Level (or Program-Level) logo, which displays the department name in a fixed relationship to the University logo, so as to maintain a strong tie back to the overall University.
部门和项目实体
Display Department- and Program-Level logos on respective 营销抵押品 that represents their department or program.
体育实体
体育运动 entities are allowed unique branding to represent the team spirit of the University. As opposed to other 密歇根州立大学丹佛 logos, Roadrunners and the 走鹃象征 are given prominence over the University name to allow 体育实体 a more informal appearance.
Industry-positioned实体
Industry-positioned实体 are unique centers and/or programs offered through the University, therefore meriting their own custom branding. Each entity is assessed on a case-by-case basis to ensure that its brand identity is expressed accurately and to positively represent 密歇根州立大学丹佛’s commitment to its surrounding communities.
合作伙伴/联名卡
合作伙伴/联名卡实体, from both private and public sectors, are represented with combined branding from 密歇根州立大学丹佛 and its partner. Partner/Co-brand entity logos may visually depict equal partnership, 合作伙伴领先, 密歇根州立大学丹佛 lead or both partners supporting a third Feature entity.